Tobin Bridge at night The Mystic View Design Office The Mystic View Design Office Commuter train to Chelsea The Mystic View Design Office

Case Studies

IDC annuals

Case Study: Digital and Print Annual Report

The Client: Interactive Data Corporation

The Challenge: With the announcement of Notice and Access, Interactive Data wanted to explore an annual report solution that could be distributed both digitally and by mail.

The Solution: Mystic View Design created a number of visual solutions that represented that state of the company and it’s goals and presented the concepts to the executive team. Once a design direction was established, a full-color, multi-page introduction to the 10-K portion of Interactive Data Corporation’s annual report was developed, including corresponding graphs and charts for inside the 10-K. In addition to facilitating the coordination of the printed piece, Mystic View Design developed an online version that carried the same integrity of the design for the printed annual report. This online version contained additional material and was designed for on-screen viewing. Interactive Data Corporation was able to link to the report directly from their corporate website, allowing visitors to download and print the report or view it’s contents online.  

Case Study: Photography

The Client: A commercial real estate company

The Challenge: The client acquires a multi-million dollar property in another state. They need to get their investors up-to-date on the acquisition and provide them with a brochure that features professional photography of the grounds, interior and exterior of the building. The purpose of the brochure is to help them to create a contextual picture of the local demographics and highlight marketing opportunities.

The Solution: Mystic View Design established a connection with the property manager and arranged a visit. The photographers spent three days on location where they shot the property’s interior and exterior from a variety of angles and lighting conditions. As part of the shoot, they went up in a helicopter to take aerial photographs. With their artistic eyes, they captured the story and created visuals that allowed investors to see the property’s value beyond the façade. By shooting both the building and its surrounding community, the photographers painted a contextual picture of the property in its entirety. With a variety of professional images to choose from, Mystic View Design created a stunning marketing brochure showcasing the new property.

photos

Case Study: Branding

The Client: Hearthstone Bed and Breakfast

The Challenge: As a new small business Hearthstone had a name but needed to establish an identity. The owners had a good idea of the look and feel of the identity but needed Mystic View to help them develop and refine their vision into a useable format.

The Solution: Mystic View worked closely with the owners and listened to their ideas for their new bed and breakfast. Mystic View Design looked at the pieces the owners had assembled that contained an element of their vision: a sunflower, texture, and a welcoming and warm attitude. From these elements, Mystic View Design developed the key identity piece: a logo which then became the foundation for their business stationery and website. Hearthstone’s new website features professional photography of the interior and exterior of the bed and breakfast and carefully crafted code that contains search terms to help potential visitors find Hearthstone.

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